Sign İstanbul 2014 upgrades to TUYAP’s newest halls to deliver the most effective visitor and exhibitor experience.
SIGN İstanbul2014, The International Advertising Industry and Digital Printing Technologies Fair, will be celebrating its 16th anniversary when it opens its doors from 11-14 September in Tüyap’s new halls 12 and 14.
First held in 1998, SIGN İstanbul is now established as one of Europe’s biggest fairs for the sign production, digital printing and advertising technologies industry. With its goal of delivering high quality business to business contacts, SIGN Istanbul is now recognized as an international forum where sign and digital print technology buyers from Turkey and the wider region, can update themselves on the latest products and services available in the market. The change of dates and relocation to more modern halls is an important next step in this ongoing development and is predicted to benefit significantly both buyers and specifiers.
Mr. Zekeriya Aytemur, Managing Director of Tarsus IFO, organizer of SIGN İstanbul, said “After careful consultation with the industry, it was clear that the new dates of 11-14 September is welcomed as it offers a number of benefits particularly for the buyers visiting the show, which in turn is good news for the suppliers exhibiting.”
New date introduces countless advantages!
The new date for SIGN Istanbul 2014 creates numerous advantages for its exhibitors being timed just before the peak buying season of this sector – October and November, and it removes the uncertainty of travel plans being disrupted due to winter weather conditions and seasonal holidays.
Previous exhibitors are already planning to upgrade their presence at this year’s event in response to these changes and a larger display of technologies, materials and services is expected.
SIGN İstanbul 2014 hosts its exhibitors and visitors in Tüyap’s newest halls.
Built to the latest international standards, SIGN İstanbul 2014 is relocating to Tuyap’s most modern halls which will ensure a higher quality of participation for both exhibitors and visitors. Mr. Aytemur commented, “The new halls will allow us to offer greater capacity for exhibitors to expand their presence and a more convenient configuration for visitors to enable them to get the most from their visit.”
With this increase in capacity, SIGN İstanbul has set its goal to achieve 50,000 m2 of exhibition area by 2017.
1 Fair, 3 Continents
After 15 years, SIGN İstanbul has become the industry ‘centre for 3 continents’ and the main trade channel for the advertising industry and digital printing sector.
In addition to attracting the key domestic buyers from across Turkey, the audience for SIGN Istanbul stretches as far as the Asia-Pasific and Americas, and over its previous editions the exhibition has hosted thousands of professionals from 74 countries.
Most of the visitors from foreign countries are coming from the Balkans, Middle East and North Africa, which are region’s that Turkey has had effective political, social and economic relations for hundreds of years.
The trend of global companies relocating their trade and logistic centres to İstanbul and Turkey’s emergence as a production base for the sign production, digital printing and advertising sector, SIGN İstanbul will continue to increase its international importance year on year.
SIGN İstanbul 2014 targets 10% growth according to past year.
SIGN İstanbul celebrated its 15th anniversary in 2013 and hosted 370 supplier companies from 28 countries including the USA, China, Japan, Germany, England, France, South Korea, Italy, Belgium, Holland, Spain and Austria. Sign Istanbul 2013 also hosted 20,820 professional visitors of which nearly 3,000 were foreign buyers.
In 2013, 332 machines with total value in excess of 200 million TL, each one having different characteristics, represented the region’s most comprehensive gathering of sign and advertising technology and as such attracted the highest number of buyers from the most diverse range of user companies.
This year, in comparison with last year, SIGN İstanbul 2014 is targeting a growth of 10% in the exhibit area and a corresponding growth in the number of visitors.
For further information about SIGN İstanbul, you can visit official web site www.signistanbul.com