SIGN Istanbul, organized by Tarsus Türkiye, will host the 20 billion lira promotional sector from September 9-12, 2021. Innovative and modern promotional materials, produced using the newest printing technology, will be exhibited on Promotion Street, a special area in the Fair, established in cooperation with the Promotion and Printing Industry Businessmen Association (PROMASİAD).

Promotion Street, first established at the SIGN Istanbul Fair, brings the world of industrial advertising and digital printing to the heart of Eurasia every year. Speaking about the cooperation with Tarsus Türkiye, PROMASİAD General President Ömer KARATEMİZ, said that the Turkish promotional industry has an export potential of 2 billion dollars. Karatemiz added that they aim to increase this figure to 5 billion dollars in 2023, and that Promotion Street, established for the second time in the sector’s largest event in Eurasia, will offer important opportunities to companies in the sector. “I believe that the SIGN Istanbul Fair will fill an important gap for the producers of our country at a time when the world is looking for new supply channels.”

Tarsus Türkiye Fair Director Ulaş KILIÇ said that the cooperation, started at SIGN Istanbul last year, will continue at September’s Fair and that ongoing cooperation with PROMASİAD brings together mutual trade opportunities for both the promotional and digital printing and printing sectors. Mr. Kiliç noted that “visitors to Promotion Street can see how faster, more economic and practical solutions are applied to promotional products of different materials utilizing the latest printing technology. They will be able to follow new trends in the world of promotion at the Fair and meet face to face with companies operating in this field.”

SIGN Istanbul, the biggest fair in Eurasia for this industry, features a wide range of products for “Digital Printing, Textile Printing, Sign Technology, Visual Communication, LED & LED Screen, Industrial Printing, 3D Printing and Promotion”; this includes digital printing machines, screen printing machines, textile printing, laser machines, LED systems, industrial advertising products, 3D printing technology, visual communication and display equipment, along with all the latest industry innovations, presented together under one big roof.